Friday, July 29, 2005

There Is No Spoon

I saw this CNS story about the newest vocations poster from the Archdiocese of Indianapolis in the Archdiocese of New Orleans' newspaper, the Clarion Herald. The Clarion ran the story without a photo of the very impressive Matrix-inspired poster, so when I first read it, I thought: "Great idea. But they're 3 years too late."

But I was wrong.

I usually don't like religious-themed brand rip-off merchandise (see this post), but this is a recruitment poster, so the pop culture tie-in works well here. I must say this is much better than New Orleans' priestly vocations posters, which often feature a ClipArt boat in the background and talk about being fishers of men. Of course priests are fishers of men, but that's kind of dull compared to this Matrix poster - it definitely gets you excited, doesn't it? I'd think it'd make guys want to go out there and do some major evil butt-kicking as priests.

The priest who developed the idea for the poster, Fr. Meyers, said they were a huge hit from the moment they were displayed:

"They were going like hotcakes. Young kids wanted them to hang in their
bedrooms, high school students wanted them to hang in their lockers. That is
invaluable. If we can get kids to hang a picture of a priest in their room,
we've done something huge for vocations."

The response, though, seems to make sense to him. It appeals to peopleat a level that everyone appears to share. "People love heroes. The poster personifies the priest as a hero," he said.

And it speaks of a faith that meets people exactly where they are
in their lives. The poster itself says, in a parody of the words which any
watcher of videos knows by heart, "This faith has not been modified from its
original version. Yet it is formatted to fit your life."

The bottom of the poster reads: "Trinity Pictures present The Catholic Church: A production by The Father, The Son and The Holy Spirit. In cooperation with the Blessed Virgin Mary. Coming to a parish near you."

So, what do you think? A Star Wars-themed poster might be a bit more relevant this year, no? But all in all, a very big thumbs up.